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The success in direct marketing is driven by the 40-40-20 rule:
40% accurate targeting, 40% product relevance, 20% creativity
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Latest news
DM in Action: Schwarzkopf
19 January 2012
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Selling Money
04 January 2012
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Sky TV Case Study
21 December 2011
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SickKids Case Study
21 November 2011
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The Secret of Hand written Notes
15 November 2011
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Second Successful DM Conference
04 November 2011
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Second Successful DM Conference
19 October 2011
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Mediapost Hit Mail Organizes the Second DM Conference in Bulgaria
10 October 2011
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Direct Marketing is Back
29 september 2011
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Teenagers and DM
14 September 2011
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Piata de marketing direct stagneaza in acest an la nivelul de 20-25 mil euro
Financiarul, 7 Iulie 2010
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In goana dupa clienti, retailerii scot tiraje mai mari decat ziarele
ZF, 23 Aprilie 2010
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Posta Franceza din Romania
The Marketer, 1 Aprilie 2010
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